Flou - Branding

It all began when I traveled to India with a group and met Mareleen, a passionate entrepreneur with a deep appreciation for the country’s rich cultural heritage. During our time there, as we explored vibrant markets and met local artisans, Mareleen was inspired to bring a piece of India’s beauty back to South Africa. She decided right then and there that she would start sourcing exquisite clothing and unique home items to share with her community - bringing the timeless elegance of Indian craftsmanship to a new audience.

As her vision began to take shape, I was thrilled to offer my support. I designed a logo that captured the spirit of both India and South Africa, reflecting the connection between these two cultures, and created a few marketing material items to help her launch and promote her new business.